13 Best Tools for Amazon Sellers To Grow Fast & Work Less in 2023

If you’re looking to grow an Amazon business quickly, you need to know about the best tools for Amazon sellers.

The Amazon marketplace is massive, with a huge amount of seller competition, and using the right tools is a way to give yourself an advantage.

According to statistics, Amazon has 9.7 million sellers globally, with 36% of these earning $5,000 or more a month.

As you can see, it is possible to make a healthy income on Amazon, but there are also many who fail and never make a decent amount of money.

To give yourself a better chance of success, read on to find out about the best tools to grow your Amazon business.

Whether you’re new to selling on Amazon or have been selling for a while, this Amazon tools list is going to help you work less and grow faster.

Some tools are free, and some require a monthly fee, but all will boost your business and help you gain a competitive advantage in a crowded market.

Jungle Scout

Jungle Scout is one of the best tools for Amazon sellers. It’s a keyword research tool that helps you find winning products to sell and increase Amazon sales.

It also allows you to:

  • Find high-demand, profitable, and trending niches
  • Search for trusted suppliers that have quality products
  • Create and optimize product listings that get people to buy
  • Discover top product ideas by searching competition, sales estimations, and profit margins
  • Learn from experts in the Jungle Scout Academy
  • Set up simple promotions to sell more products

You can try Jungle Scout with a special 30% discount and their money-back guarantee.

Price: Starting at $29/month paid yearly or $49/month paid monthly.

Learn more in this Jungle Scout review.

AMZ Scout

best tools for Amazon sellers

AMZ Scout is a top Amazon tool that’ll help you find profitable, low-competition products to sell.

It also allows you to calculate Amazon fees, optimize product listings, track keywords, estimate the potential sales in any given niche, and spy on the inventory levels of your competitors.

You have two options for using AMZ Scout.

The Pro Extension allows you to do in-depth product research. The Sellers Bundle for Amazon gives you access to the Pro Extension and the AMZ Scout Web App.

You can get a 10-day free trial of AMZ Scout by entering your email address on the home page.

Price: Pro Extension costs $16.49/month, billed yearly. Amazon Sellers Bundle costs $29/month, billed yearly.

Learn more in this AMZ Scout review.


best tools for Amazon sellers

Helium10 is another seriously effective Amazon seller tool.

It gives you access to 30+ tools to grow your business, including:

  • Product idea research
  • Keyword research
  • Listing optimization
  • Operations such as inventory and refund management
  • Analytics to monitor the performance of products
  • Marketing

Helium10 is currently used by over 2 million global Amazon sellers and received a Top 50 commerce status in the Best Software Awards 2022.

If you’re looking to scale your Amazon business quickly, Helium10 will give you a great chance of doing that.

New sellers will also benefit from the Helium10 Learning Hub, which lays out a roadmap for selling on Amazon.

Price: Starting at $29/month, billed yearly.

Learn more in this Helium10 review.

Cash Cow Pro

best tools for amazon sellers

Cash Cow Pro is an Amazon software tool that includes a range of features to help you run and grow your Amazon business.

This tool shows you a huge amount of data, including real-time sales, conversion rates, promotions, inventory, refunds, profits, and more.

Plus, you can send unlimited emails for review collection to help build the credibility of your brand.

The keyword tracking tool is also very useful, allowing you to track up to 100 keywords per product and see your ranking across all keywords.

Take Cash Cow Pro for a test drive today with a 10-day free trial.

Price: $49.97/month or $497 billed for the year.

Profit Bandit App

Profit Bandit app

The Profit Bandit App is a tool that gives you the ability to scan any barcode to find out how much profit you can make if you sell the item on Amazon.

It’s simple to use, and you can scan products in under five seconds with your phone camera.

And it uses Amazon’s API to ensure you get up-to-date pricing data with every scan.

The Profit Bandit App calculates an estimated seller profit from a range of factors, such as:

  • Weight
  • Amazon fees
  • Cost of goods
  • Shipping rates

Profit Bandit will also warn you about restricted items that can’t be listed on Amazon.

Price: $9.99 per month.

Seller Snap

Seller snap

Seller Snap is an advanced AI Amazon repricer and business intelligence software.

This is one of the best tools for Amazon sellers who want to save time, maximize profits and avoid price wars.

Seller Snap will help you by:

  • Repricing. The AI algorithmic repricer makes tailored pricing adjustments to your Amazon listings to outsmart competitors.
  • Analyzing. Get real-time analytics such as what products are selling, current inventory levels, who your competitors are, storage fee calculations, and returns data.

Enjoy a 15-day free trial of Seller Snap to see if it’s right for you.

Price: Starting at $250 per month.

Keyword Scout

Keyword scout

Keyword Scout is part of a suite of tools offered by ManagedByStats.

This tool makes competitor research easy and allows you to harvest 100s of profitable keywords and see what each Amazon product is ranking for, how it’s indexed, and what search volume it has.

You can get a free 30-day trial with the Starter and Pro plans, plus you get access to:

  • Profit dashboard
  • Product finder tool
  • Product listing and optimization tools
  • Keyword tool
  • Customer database
  • Transactions database
  • Unlimited Amazon review request automation
  • Feedback and review monitoring
  • Inventory management
  • Multiple seller accounts
  • Chrome extension

Price: Paid plans start at $15/month.

Amazon Seller App

best tools for Amazon sellers

The Amazon Seller App allows you to organize and oversee your business anytime and anywhere, from your phone.

Via the app, you can control your Amazon FBA business by:

  • Creating listings on the go
  • Responding to customer queries
  • Analyze and research sales data
  • Manage stock, prices, and orders
  • Editing product photos

This app is essential, so you can deal with any problems immediately and keep your seller reputation intact.

Download the Amazon Seller App today from Google Play or the App Store.

Price: Free.

Viral Launch

Viral Launch

Viral Launch is one of the best tools for Amazon sellers that’ll help you manage and scale your business.

It even helps you save time by creating customized rules for PPC. Examples include choosing recurring actions you want the tool to perform and tweaking templates to create your own rules.

A few of the tools Viral Launch offers include:

  • Product research tool
  • Competitor tracking
  • Keyword research
  • Advertising and PPC
  • Keyword tracking

Price: Starting at $69/month for the Essentials plan.


Seller tools

Seller.Tools offers a suite of tools that use Amazon data to help scale your business.

The main features of Seller Tools include:

  • Product Manager. Here you can create listings and manage keywords in a few clicks.
  • Competition Research. Find new keyword opportunities by researching competitors.
  • Chrome Extension. See listing insights instantly, Amazon traffic stats, reviews, and valuable keyword suggestions.
  • Automation. Automate review requests and Amazon PPC.
  • Alerts. See changes to your account in real time with Seller Tools alerts.

Price: Free trial available. Plans start at $37/month for the Chrome Extension and $67/month for Chrome + Essential tools.

Feedback Five

Feedback five

Feedback Five is one of the best tools for Amazon sellers offered by eComEngine

It helps to increase your Amazon authority with reviews, ratings, and feedback.

To grow your FBA business, you need good ratings, and Feedback Five will help you get them by streamlining your reputation management.

It works by automating review requests and monitoring your product listings, which frees up your time to work on other things.

This tool also comes with a good amount of guides and resources, such as case studies, webinars, free tools, and seller tutorials, which are particularly helpful if you’re a beginner.

Price: Free trial available. Paid plans start at $24/month for 2,000 emails/month and 50 ASINs/month.



Teikametrics is a tool that helps to accelerate your Amazon growth with AI-powered advertising management services.

Inside the platform, you can analyze hourly data, create ad campaigns with keyword targeting and select audience segments.

And by using AI-powered advertising automation, your business can enjoy an optimized advertising funnel on Amazon and Walmart, automated targeting, and hourly bidding, so every ad dollar spent maximizes sales.

Price: Free for businesses earning <$10K/month. Businesses earning >$10K/month are charged 3% of monthly ad spend.



Zonguru is an Amazon brand toolkit that’ll help you to find best-selling products, maximize sales, scale your Amazon business and communicate with customers.

The main Zonguru features used by Amazon sellers worldwide include:

  • Niche finder
  • Chrome extension
  • Keywords on fire
  • Product research
  • Listing optimization
  • Email automator
  • Business metrics
  • Product review automator
  • Keyword tracker

The keyword research tool is particularly handy, giving you helpful data such as keyword revenue, monthly search volume, and competitiveness.

And, if you need a little help getting started, check out their resource center, quick start challenge, and rapid ranking challenge.

Price: 7-day free trial. Paid plans start at $24/month.

Final Thoughts on the Best Tools for Amazon Sellers

These are the best tools for Amazon sellers, but it can be hard to know which tool to get started with.

If you’re serious about scaling your Amazon business, the two options to go for are Jungle Scout or Helium10.

These tools have everything you need to succeed, save huge amounts of time, and will remove the guesswork from the Amazon seller process.

If you’re looking to keep costs down as a new Amazon seller, try out free tools such as Google Trends and the Amazon FBA calculator.

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