16 Helpful Strategies to Try in 2023!

Whether your videos are at 200 views or you simply want to improve your social media strategy, we’ve compiled 16 helpful tips for how to get more views on TikTok. We touch on a variety of strategies that you can start implementing today in order to get more views.

Continue reading to learn them all!

How to Get More Views on TikTok: 16 Helpful Tips

There are so many benefits to creating marketing videos, and we want to help yours be as successful as possible when posting them on social media. To help maximize your efforts on TikTok, we’ve compiled this list of 16 tips on how to get more views.

Use Relevant Hashtags

Using a variety of hashtags that are relevant to your video and your audience is our first strategy for learning how to get more views on TikTok. We’ve listed it first because it’s one of the most important to get right.

Hashtags help categorize your videos and enable people to search for them. Your hashtag strategy should be a combination of popular, more broad hashtags and niche, highly targeted hashtags.

Use a combination of both popular and niche hashtags when posting TikTok videos.

But this doesn’t mean that you should add a bunch of hashtags that aren’t relevant to your video. It might be tempting to try to capitalize off of other trending hashtags, but using irrelevant hashtags will hurt you in the long run.

If you include a hashtag that isn’t relevant to your video, someone searching for that hashtag will scroll past your video because it’s irrelevant to the topic they were searching for.

Thankfully, TikTok has its Creative Center, where you can search for popular hashtags. Here, you can search by industry, and the graph will show you how the hashtag is trending.

Here are a few more ways you can search for hashtags for your TikTok videos:

  • Scroll through your For You Page to see what hashtags popular creators are using
  • Find videos that are similar to yours and see which hashtags they’re using
  • Begin typing in your first hashtag and take note of the similar hashtags TikTok auto-populates for you

Trending sounds aren’t only for dancing videos on TikTok.

Using trending sounds in your video can help you reach a larger audience. TikTok’s algorithm promotes catchy music that is currently trending, which means you can take advantage of these trends and grab your audience’s attention.

The sounds that you use in your TikTok videos are just as important as the hashtags you use.

You can put your unique spin on a trending sound by making it relevant to your niche. You can also use trending songs as background music for your videos. TikTok’s algorithm typically boosts videos with these trending sounds, and people who enjoy these sounds will be more likely to engage in your videos.

Have Engaging Hooks

The first few seconds of your TikTok content will determine where your videos stand. This is what makes hooks so important to the success of your videos. Use engaging hooks that entice your audience to stay for the rest of the video. The best hooks earn the most TikTok views.

Write the Best Video Captions

Video captions are another important place for SEO that helps other users find your content.

Take advantage of the space in your captions by using keywords and hashtags that are relevant to your videos.

You can also expand on the content of your video in the captions.

Here, you can share more context about the video, like listing the ingredients of a recipe or the tips you discussed in your video.

Post Consistently

To get more views on your TikTok videos, you should be posting consistently.

You should post at least every day on the platform, as long as your content is relevant and you can maintain the quality of your own videos.

You can even post multiple times per day on TikTok without it being too obnoxious as on other social media platforms.

TikTok recommends users post 1-4 videos per day on the social media platform.

While this might initially seem impossible, remember that you can batch-create your content. Similar to the way you would create a significant amount of content for other social media platforms at the same time and then schedule them to post later, you can also do this on TikTok.

Know Your TikTok Audience

Before you even start to create content for the TikTok app, you should know who your audience is.

When you know who you’re creating content for, you’re more likely to receive a better return on your TikTok marketing efforts. This is because you’ll be creating relevant content to the person you’re trying to reach. Each targeted user will be more likely to interact with your content, which will then boost your video in the algorithm and increase video plays.

In the same way that you create customer personas when putting together your marketing strategy, you should also have audience profiles when you’re creating videos on TikTok. This will help you cater your content to the right people and receive more views on TikTok.

Making trend-based videos is a great way to reach a wider audience on TikTok.

When trending videos are being pushed on the Discover page, it’s a great opportunity for you to take advantage of these trends and have your videos pushed out, too. Find a relevant angle on a trend and personalize it to your own account.

Whether it’s using a funny dialogue or getting personal, taking advantage of viral trends is a great way to get more views on TikTok. Make sure always to use the right viral trending hashtags, too.

The best way to expertly tap into TikTok trends is to be an avid social media user yourself. Avid users can always tell when someone has no idea of the internet culture on TikTok, and they will often roast people accordingly.

When you understand how other users interact, you can create high-quality videos that make sense on the platform.

Create a Series Involving Multiple Videos

Creating a multi-part series is a great tactic when learning how to get more views on TikTok.

A series can stem from a video that performed well that you would like to capitalize on, or it can be a pre-planned series.

For example, you could pre-plan a series of TikTok videos on the topic of Instagram Threads ideas. Your first video could provide 5 ideas for other users. To keep your audience engaged in your series, at the end of the video, you can say, “Follow for part 2!” Then, your second video will include more ideas, which can then continue into part three and so on.

Sometimes, other TikTok users will ask you to make this a series for them. This means that they liked the content of your video enough that they would like to see more.

This is your opportunity to continue the series by creating more videos in the same style or on the same topic.

Create Video Playlists

Creating video playlists is a great way to organize the TikTok posts that you made from our last tip. When you make a series on TikTok, you can easily sort them into video playlists on your profile.

This means that when the TikTok community visits your profile, they can easily find the content they’re looking for. Whether you created a series talking about the best copywriting podcast recommendations or top marketing tips, organizing it into a series will help your audience quickly find what they’re looking for.

Encourage Discussion in the Comments

Another tip for learning how to get more views on TikTok is to encourage discussion in the comment sections of your videos.

The more comments your video receives, the higher its engagement rate. The higher your engagement rate, the more TikTok pushes your video out on the for you page. Comments show the algorithm that you’ve created engaging content that should be shown to more people.

You can openly encourage discussion in the comment section of your TikTok videos by directly prompting your audience. You can say things like, “Let me know what you think in the comments,” or “Do you agree with my list?”

Create Videos Linked to Previous Comments

This technique is a great way to create different series and link the videos together.

Often, users post comments like “make this a series” or “part 2?” to encourage creators to make more content. This is the perfect opportunity for you to create a video linked to that comment.

This shows the TikTok algorithm that you’re creating valuable content people like to engage with. It also shows your audience that you’ve created more content that’s relevant to the video they originally liked.

Oftentimes the linked video from the comment will also show up in people’s feeds if they watched the first video and it’s highly relevant to them.

Your audience receives related content they like to engage with, and you earn more videos on TikTok. It’s a win-win.

Post at the Right Times

Posting at the right time gives your video that extra boost to reach more social media accounts. You want to make sure you’re posting schedule aligns with the times that your target audience is currently scrolling through the social media platform.

Here are the best times to post on TikTok according to Influencer Marketing Hub:

Monday: 6:00 a.m. 10:00 a.m. 10:00 p.m.

Tuesday: 2:00 a.m. 4:00 a.m. 9:00 a.m.

Wednesday: 7:00 a.m. 8:00 a.m. 11:00 p.m.

Thursday: 9:00 a.m. 12:00 a.m. 7:00 p.m.

Friday: 5:00 a.m. 1:00 p.m. 3:00 p.m.

Saturday: 11:00 a.m. 7:00 p.m. 8:00 p.m.

Sunday: 7:00 a.m. 8:00 a.m. 4:00 p.m.

These times listed are suggestions, and times can vary from industry to industry.

For a full breakdown on the subject, check out our article discussing the best time to post on TikTok.

Notice What the TikTok Algorithm is Pushing

As TikTok introduces new features into the app, the type of content that they’re promoting in their algorithm changes.

For example, when TikTok launched the ability to post pictures to the platform, it began prioritizing picture carousels on the for you page. Similarly, when TikTok partnered together with CapCut to create easy-to-use templates, they started pushing those into the feed.

Knowing what tools are available to you in your TikTok arsenal will help you take advantage of what the TikTok algorithm pushes and earn more views.

In addition to following the latest trends, the platform also routinely releases TikTok Challenges for users to take part in.

Branded challenges prompt you to create content that relates to your brand. Alternatively, community challenges are a type of TikTok content created by other creators and TikTok users.

The types of challenges TikTok creates and promotes to its users vary from fun and lighthearted to more involved and dangerous. You don’t want to participate in the TikTok challenges that could be dangerous because they will violate TikTok’s terms, which could result in you being banned from the platform.

However, most popular TikTok challenges are designed to create engagement and generally have a positive spin on them. These types of viral videos are common on people’s for you pages, and they’re a great opportunity for you to get more views on TikTok.

Another way to get more views on TikTok is to duet or stitch popular videos.

The way you can tell if a video has been stitched is when it starts as one video and then switches to another video. Also, the caption will have the hashtag #stitch listed first.

When you duet a video, the video you record will play side-by-side to another user’s video.

Video stitches and duets are very popular on the app and can be done in a variety of ways, including:

  • Narrating what is happening in the other video
  • Answering a question that was asked in the original video
  • Adding your commentary on what is happening in the other video

TikTok likes it when users interact with someone else’s video because it shows that people are engaged in the content. Dueting and stitching other videos is a great way to gain more views.

Partner With Other TikTok Creators

We are always better when we work together, and this is also true when creating videos for social media!

Collaborating with other TikTok creators should be a key part of your digital marketing strategy. It allows you to cross-promote your content and tap into the pre-existing audiences of other creators. You’ll be able to reach a wider audience, and you’ll create long-term partnerships that can be mutually beneficial.

People have their favorite influencers, and they’ll already trust their opinions.

This means that when you partner with other creators, you benefit from their credibility. People will most likely have a favorable opinion of you based on your association with their favorite influencer.

Become an Expert at How to Get More Views on TikTok

So there you have it.

We compiled this list of 16 tips on how to get more views on TikTok to help you achieve success with your own content.

Hope it’s helpful – and happy posting!

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