Did you know that 91% of websites fail to attract any organic traffic due to the absence of quality backlinks?
Having a strong backlink profile is very important. It enables you to build authority in your respective industry and helps you generate traction organically.
However, getting more backlinks for your website is not as easy as it sounds. It requires you to come up with well-thought-out strategies to increase your chances of being mentioned on relevant platforms.
If you’ve been striving to get more backlinks for your site, here are a few things that may come in handy:
1. Create Link-Worthy Content
When it comes to getting more backlinks for your website, creating relevant and link-worthy content is the best strategy there is.
Plus, it helps you grow your backlinks on autopilot, as other sites are likely to use the information published by you for their posts. The more mentions you get as the originator of the information, the stronger your backlink profile becomes.
Therefore, it’s important that you devise a stellar content marketing strategy and make room for link-worthy articles in your content calendar.
This may be a bit of a long-run strategy, as it takes time for content to generate traction. However, the yield you will get from this will definitely be worth the wait.
2. Leverage Current Referral Sources
You don’t always need new referral sources to grow your backlinks, as you can get more mentions by leveraging sites already linking to your content.
This requires you to explore websites that are already linking to your content. Next, identify whether those websites are relevant and resonate with the niche of your choice.
Once you’ve found relevant referral sources, you have to explore the type of content those websites generally prefer and link to.
What comes next is really simple. Just produce more content similar to the posts that are getting more mentions.
This increases your chances of getting more backlinks from your current referral sources without having to find new opportunities.
You can easily identify your referrals by using Google Analytics or other online tools that you may prefer.
3. Explore New Opportunities
Leveraging your current referral sources may be an excellent strategy to get more backlinks, but don’t let it stop you from exploring new opportunities.
Getting more mentions from websites that prefer linking to your content is great and all, but you also have to cater to link diversity in order to strengthen your backlink profile.
For that, it’s important that you consider reaching out to relevant sites with a high domain authority to score more backlinks.
A viable way of doing it is by exploring your outbound links and reaching out to the websites you link to. Since you’re already linking to their content, there’s a possibility that they may consider linking to your posts as well.
You can also explore new opportunities to get more backlinks by searching for topics that align with your niche and reaching out to the sites that produce content around them.
However, it’s highly recommended that you discourage paid partnerships and refrain from reaching out to link farms at all costs.
4. Take Inspiration from Your Competitors
Why reinvent the wheel when you can take inspiration from your competitors’ strategies?
Stalking your competitors is one of the easiest and most effective ways to grow and get more backlinks for your website.
What they do has worked out for them. So, it’s a no-brainer that replicating the same strategy may prove beneficial for you as well.
Gathering information like the keywords your competitors target, the type of content they produce around intended queries, their most engaging posts, and the sources they’ve been getting their links from should suffice and help you achieve your goal.
All you need is an SEO tool that gives you access to the backlink profiles of your competitors. And there are plenty of options available on the market for you to consider.
5. Consider Guest Posting
Writing content for third-party platforms or websites is another great way to get more backlinks for your site.
Guest posting is a tried and tested strategy to strengthen your backlink profile, as it allows you to score more mentions via relevant sites with high authority.
All you need to do is identify relevant platforms that accept guest posts, reach out to them, and become their content contributor.
Guest posting is one of the most ethical and efficient ways to build quality links. Not only does it help you create a strong backlink profile, but it also enables you to get more traction by engaging the visitors of the websites you write for.
6. Community Participation
Participating in online communities or relevant forums is another great way to get more backlinks for your site.
These platforms are often used by professionals to seek relevant information or by the general public to get answers to their questions.
So, participating in different threads and catering to diverse requests for information may help you get more backlinks and drive more traffic to your site.
However, it’s important that you participate in threads and cater to questions that align with your focus keywords.
To find relevant communities or discussion threads, you can explore Google for suitable recommendations or simply follow in your competitors’ footsteps.
There you have it: the six ways to get more backlinks for your website. If you’ve been looking for ways to strengthen your backlink profile and score more mentions from relevant sites with high authority, the recommendations provided in this article may come in handy.