8 Tactics to Increase Authority in 2023

Are you searching for link-building opportunities that can help you boost your ranking in the SERPs? A link-building strategy is key to establishing yourself as an authority in your field and niche. Fortunately, implementing a solid strategy is easier than ever when you harness the power of AI tools like ChatGPT for link building.

If you’re searching for a way to make routine link-building tasks more efficient, here is what you need to know about getting high-quality backlinks using artificial intelligence.

Let’s dive right in!

To build the best link building strategy, you need to know where you can apply for opportunities to get your link out into the ether. Finding relevant online communities is often the first step regarding potential guest blogging opportunities and other types of SEO link building. 

Here is where ChatGPT might come into play. 

You can use the tool to find relevant websites where you can pitch your content, services, or products. Ask ChatGPT to develop the top 10 or 20 sites in your niche and then get to know their content. From here, you can write outreach emails if your content would be a good fit (more on this in a minute). 

You can do the same to find influencers who may be able to promote your brand. Ask for a list (or “create table”) of relevant influencers in a niche, and you will have some new chances to promote your brand or product. 

The only catch is that ChatGPT is not currently connected to the internet, so the information it provides is from around September 2021. If you are searching for up and coming websites or new influencers with a smaller sphere of influence (for a less expensive link building strategy technique), you may have a harder time.

To this end, you can utilize other AI tools like Bing GPT. 

Content creation isn’t the only option for link building opportunities. You can also earn high-quality backlinks to your page by volunteering as a speaker or sponsoring an in-person event. 

Think of it this way: you could sponsor a local youth baseball team, and your site would be featured on their site, boosting your own website’s visibility. You’re doing good for your community and earning a little link juice all at the same time. 

Of course, you could also find industry events speaking about your niche. While it may not be able to give you a list of brand new events, it can let you know about events that take place annually, as these would have been available before 2021.

It’s a great starting point for routine link building tasks. 

Much like we talked about earlier, this might not be the most up-to-date information though. If you’re serious about finding link building opportunities this way, you must search elsewhere for an AI tool that suits your needs. 

Maybe a tool like Bing GPT would better fit you for this purpose. 

Find Interviews for Podcasts & Other Opportunities

Potential guest blogging opportunities aren’t the only way to benefit from a link building strategy. If you prefer public speaking, you might consider using ChatGPT for link building to help you find podcasts and other speaking opportunities. 

A podcast can be a great way to boost your visibility, but there is one thing you should be aware of when trying to use this as a link building strategy technique: it may not actually earn you a backlink. 

Many podcasts don’t publish their episodes to a website, meaning that your link might be sent out into the ether, only found by those who listen to the podcast regularly. 

If you want to find relevant podcasts for the link building opportunity, then you should be as specific as possible when typing your prompt into ChatGPT. Look for websites that publish podcasts in your given niche instead of just the more general “podcasts in your niche.”

You can also use ChatGPT to find other speaking opportunities. Look for websites that feature interviews with people in your field, and then start pitching! It’s the same process as finding podcasts that suit your needs, just a different prompt. 

Find Online Forums and Communities

Part of the best link building strategy is to continuously put yourself out there on high-authority websites and communities. To this end, you can start to build up a strategy using ChatGPT for link building, using it to specify online forums and communities where your target audience might hang out. 

Keep in mind a few best practices if you decide to use this strategy: 

  • Always provide high-quality content if you want to link back to your site. 
  • Make sure that your answers are not just self-promotional. 
  • Interact with others, even if it isn’t a link building opportunity. 
  • Use your digital asset (like a blog or a resource page on your site) to help back up your answer instead of just dropping a link in the signature. 

Because most of the best communities will have been around for a while, you may be able to find these sites via ChatGPT. 

For those worried about how they will keep up with writing answers to questions in the forums, fear not. With the right writing prompts, you can manufacture AI-generated content and pieces that sound plausible for having written it yourself. 

Give the AI some talking points, the desired length, and the tone of your answer. It will get something that you can use in online forums in a matter of minutes, making it easy to use link building. 

Start with Keyword Research

Why is finding relevant keywords such a big deal? The words you use in your SEO marketing are key to helping people find you. You can use these keywords to build links around content that may not be as prominent on the internet. 

For example, you can ask it for long-tail keywords related to your area of expertise. These terms pop up less frequently in search engines, meaning they have less competition from other websites. 

While you might have to pay to find keywords the old-fashioned way using an all-in-one SEO tool like Semrush (or take a shot in the dark), ChatGPT helps you compile a list of what you’re looking for. It combines creativity and research to help you find keywords you could rank for and build links around. Which you can then import into your SEO tool to asses which are best to go after.

These keywords can also be worked into your meta descriptions to make it more likely that someone searching for these keywords will click on your response.

And remember, the more topics you rank at the top of Google, the more natural links you’ll receive.

This is because others referencing a topic you rank highly for will use you as a source and link to your page.

Write Pitches for Content Creation

Maybe a tool like ChatGPT can help you to pinpoint where you want to post your content, but how do you get from where you are now to being a published author on this site? You can use ChatGPT to help you write an outreach letter that summarizes just the main points of a particular article that you would like to publish. 

It might have taken you hours to come up with a pitch and draft a first outreach letter in the past, but you can simplify the process with ChatGPT. Here are a few ways that you can prompt the software to give you what you need for a pitch: 

  • Search for relevant keywords and websites that align with your niche or expertise. 
  • Generate headlines for your articles that are click-worthy. 
  • Come up with talking points for the title that aligns best with your brand. 
  • Write an outreach letter with just the main points. 

Whether you want to publish on personal blogs or industry titans, you can compose pitches that suit your every need. If you don’t get a response from that first outreach letter, try to draft a follow-up email with the AI tool so your work doesn’t get lost. 

Content Creation for Successful Pitches

Once your outreach has been successful, it means that you have to buckle down and actually get that work done. ChatGPT-generated content can help you write the content you pitched using its natural language processing. 

All you have to do is let it know the title of the piece, a few talking points you want to include, and the desired length. ChatGPT will do the rest of the heavy lifting for you. 

Make sure that you do a little bit of competitor analysis when writing your piece. You can include similar talking points or differentiate yourself from them. You can even use more interesting techniques, allowing ChatGPT to conduct the research on your behalf and write a piece that you’re proud of. 

Keep in mind that you should always fact-check what ChatGPT comes up with when you use it to generate content for your SEO strategy.

Create a Linkable Asset

Similar to content creation with AI platforms like ChatGPT, you can create a linkable asset with the potential to generate tons of backlinks for you. It functions like building a lead magnet that entices people to get in touch with you or your brand.

However, instead of offering the resource in exchange for an email address, a linkable asset is freely available on your site. People can link to it as often as they like without worrying about parting with their ultra-important personal details – making them more likely to share!

To make a linkable asset, you can ask ChatGPT to create something that interests your audience. It can flesh out a recent study or a finding that might pique the interest of your audience. It could create a clever framework for an infographic or a step-by-step guide to help solve a problem. And as we’ve seen in our look at ChatGPT vs programmers and developers, it can even help you write code for some niche-relevant, free tool on your site!

No matter what you decide to make for your linkable asset, you’ll generate new links faster when you have content like this that others want to share.

Broken Link Building

You can also use ChatGPT to create content that commercial websites can use to replace their broken links with. 

Use ChatGPT to come up with a list of sites that include links to outside sources. The tool won’t do the heavy lifting to actually replace broken links. However, it can give you a list of sites with existing links to monitor for potential opportunities. 

You can even use it to draft a letter that positions your link as the best option for a replacement. 

Of course, in order to build backlinks, you need to have content on your website. ChatGPT makes it easy for you to create your own blog content, build up a repertoire of resources for your audience, and even create a source of traffic that leads to more sales and revenue. 

Creating content for other sites to link to is one of the best uses of ChatGPT for link building because it can be done quickly and easily. For more information on a broken link building strategy, see our guide here.

If you’re interested in driving more traffic to your site through link building, then ChatGPT is the best resource for you. The AI tool harnesses natural language processing and research to give you the resources to establish yourself as an authority. Give it a spin today and start building more links to your site! 

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